Edtech firm Educational Initiatives looks to achieve steady growth

Unlike its rivals, the firm's approach has been to keep its head down and stick to the knitting.

Srini Raghavan, co-founder and chief executive of edtech firm Educational Initiatives (EI), says his company’s revenue in financial year 2020-21 is expected to come in at Rs 84 crore, significantly lower than its target of Rs 120 crore, because of the impact of Covid-19.
 
Raghavan’s firm might be the only one in the edtech space to admit to a lowering of revenue due to Covid-19. No matter which edtech player in India one talks to, it is claiming a stratospheric or at least huge uptick in revenues after the closure of schools and colleges in March. Many players claim