Business Standard

Edtech firms make hay amid Covid-19 as blended learning becomes new normal

They are betting on blended learning being the new normal in the post-Covid world, thanks to a more receptive and savvier customer emerging from the crisis

Ed-tech platforms began offering many products for free in a race to pull in new and to convince existing users to stay with their platforms
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Ed-tech platforms began offering many products for free in a race to pull in new and to convince existing users to stay with their platforms

Anjuli Bhargava
  • In 2015, Bengaluru edtech company Vedantu launched Wave, an live online classes platform. While learners on Wave had been growing at a regular clip since, the lockdown since end-March led to a surge. The platform claims one million students attended Vedantu’s live online classes, making it the leader in this segment.
  • On April 3 this year, India’s largest player in edtech, Byju's, too jumped onto the live online classes bandwagon for real-time learning, offered free for now. "Our plan was to introduce live classes on our platform at a later date, but we accelerated the launch because we realised that now

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