Edtech unicorns go hybrid to tap India's $180 billion education sector

Innovations and strategies in the works to build offline presence

Nestled in a lane on Pusa Road, one of the busiest areas of Delhi, and surrounded by traditional educational institutions and hospitals, is the newly launched experience store of education technology company Unacademy. Step inside and you’re greeted with an “experience zone” where a range of devices display information about the company’s offerings. “Failure, the fuel of champions.” “Mistakes, the greatest teacher”.

Motivational quotes such as these adorn the walls. Besides the classrooms, where the edtech firm says sessions would be hosted with top educators from various categories, is an in-house library, a merchandise wall and a cafeteria.

Sudarshan Gurjar, who teaches