eFunds to focus on banking and financial services

The Arizona-based eFunds, which was using India as a base for its call center activity to service clients in the US and Europe, is now turning its attention to domestic financial services market with its outsourcing solutions.

The company, which made a soft-footed entry into the domestic financial services sector around three months ago, is charting out a more aggressive strategy to promote some of its more popular software and services such as electronic fund transfer, ATM network management, risk management among others.

eFunds has participated in a major automation project undertaken in the banking industry a few months ago.

Starting August 2004, the company will sharpen its focus in the country and intends to participate in the bigger automation and technology upgradation projects in the banking and financial services sector.

The company is not planning to service the domestic industry through its call centre business yet but it will consider doing so in future when the environment looks more conducive for such activity, said a company official.

eFunds operates out of three centres""Mumbai, Gurgaon and Chennai. Of the 4,000-odd employees, 3,700-3,800 are employed at the three centres.