| Eicher plans to fire the Bullet at new targets |
| Suveen K Sinha & S Kalyana Ramanathan / New Delhi January 27, 2006 |
| Eicher has drawn up plans to more than triple Royal Enfield sales from 30,000 units now to 100,000 in three years as a precursor to a big export push. As part of the plan, the Rs 1,725-crore group has developed a new series of engines and new motorcycles, and given near-total independence to the Enfield management, headed by former Bajaj Auto marketing chief RL Ravichandran. |
