In a fragmented electric three-wheeler market where no company has more than a 10 per cent share, leave alone a dominant presence, can Bajaj Auto storm in and become king?
The company is set to launch its range of electric auto rickshaws in June and hopes to replicate its success in ICE three-wheelers where it is the undisputed market leader with a 63 per cent market share.
Can it be crowned king of the electric three-wheeler market too? Overall, electric sale volumes are growing at breakneck speed. According to Haitong Securities, they hit 19,053 units in February 2022. That’s over 41 per