Emami bets big on Rosscare brand

Its portfolio includes nebulisers, vaporisers, surgical tape, homecare products, health juices, tea

Kolkata-based fast-moving consumer goods company Emami plans to increase the portfolio of its new Rosscare brand from 80 to 200 products in the next 18 months. These products, which will be sold by its pharmacy chain Frank Ross, will not directly compete with Emami’s brands.

Rosscare’s portfolio includes nebulisers, vaporisers, surgical tape, homecare and personal care products, health juices and tea. The portfolio will be extended to cover cosmetics and confectionary items as well. Besides new products will be launched in existing categories.

Frank Ross is procuring the products through contract manufacturing from Rishikesh, Haridwar and Delhi. Some products may