Emami enters home hygiene segment with five offerings under Emasol brand

The market size of the five categories is around Rs 4,000 cr, of which the toilet cleaner accounts for the largest share at Rs 1,600 cr

Emami announced its entry into the homecare segment with a range of hygiene products under the “Emasol” brand on Wednesday.

Since the Covid-19 pandemic, fast moving consumer goods (FMCG) companies have been ramping up launches in the health and hygiene space to cash in on the steep demand for such products. With the launch of Emasol, Emami becomes the latest to enter the segment.

Announcing the launch, Mohan Goenka, director, Emami, said that home hygiene, as a category of approximately Rs 4,000 crore had been growing in double digits in the pre-Covid times and was expected to grow much faster in the