Emami looks to tap shift to homegrown brands after Atmanirbhar campaign

Kolkata-based Emami is seeking to cash in on Indian consumers slowly leaning towards homegrown brands following the government’s ‘Atmanirbhar’ campaign for its newly launched home hygiene products besides tapping on increased awareness due to Swachh Bharat initiative, according Emami Director Mohan Goenka. 

The company is looking to become a serious player in the segment with plans to introduce more products in future. 

"In the last four-five years these categories started improving due to the Swachh Bharat campaign. Now with the Aatmanirbhar (Bharat), Indian consumers are slowly coming towards Indian brands. Till now these were dominated by MNCs. So, somewhere we have to