Embassy bets big on ready-to-move luxury homes after selling 75% inventory

Looks to sell balance 25% in 1-2 years, says will get the structure of future projects ready before marketing so that customer get touch-and-feel

Real estate player Embassy Group, which is seeing a resurgence in luxury portfolio with enquiries even more than pre-Covid level will be focussing on ready to move-in homes in the segment. The company has already sold 75 per cent of its total inventory in the segment and is looking to sell the balance 25 per cent in 1-2 years from now.

“From here on, we would like to get the structure ready even before we start marketing it. That will be the way to go. The more we are in the space we realise the customer wants to touch and