Extending its association with cricket, Emirates Airline, the official partner of International Cricket Council (ICC) and the title sponsor of Indian Premier League (IPL) team Kings XI Punjab, will now sponsor the Arabian Cricket Challenge, a Twenty20 format cricket tournament held in Dubai.
As part of its association, Emirates will fly some of the team members of Kings XI Punjab, the team co-owned by Bollywood actress Preity Zinta, to Dubai for participating in the tournament.
To signal the change in format after two years as a 50-over tournament, the event has been renamed Emirates Airline Twenty20 and will also have a new home — The Sevens — Emirates’ dedicated sporting facility, which is set to unveil cricket pitches and a pavilion in the New Year.
