ENIL and Sun TV spend big bucks in FM phase 3 batch 2 auction

While ENIL picked up the maximum 21 frequencies, Sun TV was the highest spender at Rs 81 cr

Prashant Panday-led Entertainment Network India Limited (ENIL) picked up 21 frequencies in the second batch of phase three FM radio auction. The company that operates brands Radio Mirchi and Mirchi Love across the country added frequencies in cities like Amravati, Bharuch, Mysuru, Asansol and Warangal to its portfolio, spending a total Rs 51.3 crore in the process.

"We are very excited with the results of the 2nd batch of auctions! Our 21 new cities give us depth in the most vibrant radio markets in the country. With this expansion, we'll have 74 frequencies in 64 cities. We look forward to expanding