Entropik, an AI-based market research platform provider, said it has raised $25 million in Series B funding led by Bessemer Venture Partners and SIG Venture Capital. The round also saw participation from Trifecta Capital, Alteria Capital, and long-time existing investor Bharat Innovation Fund.
The funding would help Entropik to move towards a more collaborative, agile, and scalable way to conduct research. It will also focus on expanding its footprint across the US, Europe, and Asian markets.
Over 150 global brands across finance, media, consumer goods, food and beverage, and entertainment leverage Entropik's consumer research stack to make better consumer-centric decisions