Printer manufacturer Epson today said it was eyeing revenues of Rs 625 crore in FY12, a growth of about 25% over the last fiscal, on the back of strong demand from the consumer segment.
"Last year, we had revenues of Rs 503 crore. This year, we are targetting 25% growth. We are seeing strong growth across segments, but it is especially strong in the consumer segment," Epson India Deputy General Manager (Consumer Products) SM Ramprasad told PTI.
He said the Indian market sees sales of about 3 million units in total across categories like inkjet and laser, of which Epson India roughly has a 22% share.
"The Indian market is growing at about 12-15%, but we are witnessing a higher growth rate, which gives us the confidence that we will also be able to increase our market share about 5-10% in the next few years," Ram Prasad said.
Other players in the Indian printer market include HP, Canon and Samsung.
The company today launched two new printers for the consumer segment -- Epson L100 Inkjet printer and L200 Inkjet All-in-One -- priced at Rs 8,999 and Rs 10,999 respectively.
Asked about the marketing spend, Ramprasad said the company spend about 8-10% of its revenues on marketing.
The printers feature Epson Original Ink Tanks, which the company claims, helps users increase productivity and save on printing costs.
"The new integrated ink tank system technology will help in bringing down the printing cost to as low as 0.10 paise for black page and 0.20 paise per colour page," Ramprasad said.
