Mumbai-based Equanimity Ventures has led the maiden investment round in FreshVnF, a fresh fruit and vegetable tech platform that optimises the supply chain for hotels, restaurants, cafes and retail consumers. Other investors included GVFL and the family office of Manish Choksi.
Choksi is the non-executive vice chairman and part of the promoter group of Asian Paints Limited and invested through his family office.
Supplying fresh fruits and vegetables from farm to fork has been a challenge for years. ‘‘FreshVnF is changing this by leveraging new age technology, current mobile penetration and availability of cheap data to build an efficient supply chain helping