Eros Digital eyes to reach 200 million paying subscribers in 7 years: CEO

'In 2011, we realised that we had one of the biggest libraries and wanted to figure out how to monetise it'

Eros Now is the largest subscription driven OTT (over the top) app in India along with Netflix. Last month, the company hit 13 million paying subscribers of 128 million. Eros Now’s parent firm, the $261-million Eros International, India’s largest studio, reported $85 million as revenues from its digital businesses. This includes syndication to other digital platforms. Vanita Kohli-Khandekar spoke to Rishika Lulla Singh, chief executive officer (CEO), Eros Digital, on what this means. Edited excerpts:

What is working for Eros?

This is something like the iceberg theory. What you are seeing is only what is rising. We got into film in 1977.