Eros in content sale deal with Apple

Experts, however, have reservations about the deal

Apple is making inroads into the Indian entertainment industry where players such as Netflix and Amazon are already present. The Tim Cook-led company, sources said, may be looking at signing a billion-dollar content deal with Eros International, the NYSE-listed parent of Eros International Media, the Indian film studio that forms the core of Kishore Lulla’s film business.
 
Eros International Media’s share price jumped 4.5 per cent on Monday on the news, finishing the day’s trading at Rs 219.5 (opened at Rs 210.5). The Indian film studio, in a statement to the BSE, said it was “not privy to any