Eros International arm steps up franchise play

Trinity Pictures has tied up with 'Chacha Chaudhary' publisher Diamond Comics for a comic series

Trinity Pictures, a wholly-owned subsidiary of film studio and entertainment company Eros International, has tied up with Diamond Comics, the publisher of popular comic book series Chacha Chaudhary, to release a new comic series called Sunny Gill & the Agents of Sniff. The tie-up is an attempt to develop a true blue franchise capturing various aspects of media beyond the silver screen. 

Formed two years ago, Trinity, led by Ajit Thakur, focuses on films that can be converted into franchises. Thakur said any movie that cannot be made into franchise with multiple consumer engagement touch-points and business avenues, will not