Eros International has signed a multi-film content licensing deal with Star TV owned Rupert Murdoch.
According to the press release by Eros International, one of the leading integrated studios within the Indian media & entertainment sector, the deal would encompass a selection of catalogue films from its strong content library of over 1900 titles, including Salman Khan’s Tere Naam and Hrithik Roshan’s Naa Tum Jaano Naa Hum.
Commentiong on the deal, Sameer Rao, Senior Vice President, Strategic Planning & Commercial, Star India Pvt Ltd said, “For us it’s a commencement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward.”
Similarly, Pranab Kapadia, president, distribution, Eros International, said, “We look forward to working together more closely. According to PWC, the television sector in India is growing at over 22 per cent CAGR and is slated to be worth over $15 billion by 2012. With over 50 per cent of programming content of Indian television networks being film based, Eros expects to see significant growth in TV syndication.”
Eros International recently announced a series of major television syndication deals with Sony Entertainment Television and Sahara Television.
