In order to strengthen its market share in tractor segment, Escorts Limited, India’s leading tractor manufacturer, announced the launch of its new premium tractor series - Farmtrac ‘Executive’ Series, is a range of stylish looking tractors. With best-in-class combination of impressive features, modern design, and world-class technologies.
This new series has set its sight on the high-end premium Indian tractor market. Available in 45 HP, 50HP and 60HP, these tractors aim to cater to the progressive new- age Indian farmer.
A variant of the New Farmtrac Executive Series has also been launched in Hannover, Germany recently for European and other developed markets.
Speaking on the occasion, Sameer Tandon, Chief Sales and Marketing Officer, Escorts Agri Machinery said, “For the last one and a half years, Escorts concentrated on bringing the best of technology from around the world to Indian farmer and Farmtrac has been a brand that is transforming Indian tractor industry. We at Escorts have taken the lead and initiative to change the industry’s perspective of Indian farmer who till now was viewed through same prism as four decades ago.”
“The tractors, on which the farmer spends most of his time, continued to look at the same. With this new series, we want to give Indian farmers glamour quotient in a tractor. Just like the car and bike became status symbols, our tractors will also become a status symbol,” he added.
The company aims to acquire higher market share with the new product, which according to Tandon, comes at a competitive price.
