ESPNcricinfo leaps from digital to TV

By stepping up TV, website and app is tapping into ESPN's core strengths, evolving allround brand

Twenty-four years after it was first launched by a British researcher at the University of Minnesota in the US, Cricinfo, now ESPNcricinfo, a sports news website and app, will make a high-impact launch on television. With a parentage as strong as ESPN’s in TV (it is among the premier sports broadcasters in the world), the website and app’s full-scale plunge into the broadcast medium is a logical extension, say experts.

Yet, the jump from digital to TV is opposite to what most players in the space are doing. Star India has used Hotstar, its digital platform, to increase its presence