Essar Steel plans to enhance its retail distribution network in Kerala by 44 per cent. Essar Hypermart, which currently has three Hypermarts and 15 Expressmarts in Kerala, will increase Expressmarts number to 23 by the end of 2011.
Essar Hypermart is an initiative of Essar Steel to make steel available to end-users close to the point of use, and 500 such outlets are operational across the country.
Girish Rao, CEO, Essar Hypermart, said the Hypermart also arranges for channel financing through banks to eligible customers. The distribution model is backed by world-class service centre facilities and supply chain management and offers customised products to customers at their door step. Customers can now buy steel as per their requirement with a guarantee for right price, quality and timely delivery from within their town/city limits.
To make purchases more convenient for customers, Essar Hypermart in Kerala offers information through sms and phone, wherein customers can also send ‘STEEL’ as sms to 53636 or call on the toll-free number 1800-22-5105, to get details of prices and products.
