Ethical Code to keep doctor, drugmaker nexus at bay not mandatory yet

The recent controversy following income tax raids on Micro Labs, makers of popular paracetamol brand Dolo, is likely to make things move in making the UCPMP

‘Gift-giving’ – from free dinners and drug samples to promotional merchandise – seems to be driving drugmakers’ marketing – a marketing prescription deeply entrenched in the industry. This is a well-oiled racket that sees pharmaceutical (pharma) companies ‘gifting’ doctors to push their respective drugs under the guise of marketing.

But is there a cure in sight to end this unhealthy alliance?

The recent controversy following the income-tax raids on Bengaluru-based drugmaker Micro Labs, makers of popular paracetamol brand Dolo-650, has brought this to the fore, again. It is likely to move the needle on making the Uniform Code for Pharmaceutical