Surat-based Euro India Fresh Foods Pvt. Ltd. which began its processed food products operations this year expects to garner a turnover of Rs 100 crore in the first year of its inception. The company aims to achieve the target on the back of exports market and brand endorsements.
"We have already invested around Rs 10 crore in brand endorsements and will be investing more in near future for the same. Also, we have certain unique products to offer to the overseas markets in the US, Europe and Canada. Hence, we expect to earn a revenue of Rs 100 crore in the first year itself," said Saumik Mitraa, chairman and managing director of Euro India Fresh Foods Pvt. Ltd., which is part of Surat-based diamond manufacturing and real estate development group Sohil Star Group.
Mitraa, who was earlier GM Exports in Rasna, said that the company has invested around Rs 50 crore for setting up a processed food manufacturing plant in Surat. Apart from various packaged food like chips, extruded snacks (fried and baked), namkin, cookies, fruit juice and packaged water, Euro India Fresh Foods also manufactures unique corn based baked sweet snacks targeted for export markets.
The initial manufacturing capacity for the various products is currently at around 500 kg per hour for chips, 250 kg per hour extruded baked, 300 kg per hour extruded fried, 10 tonnes per day namkin, 5 tonnes per day, 200,000 bottle per hour for water and juice.
"However, we will be expanding the same in near future as the business grows. Initially we are distributing our products in Gujarat and Maharashtra while later we intend to go to South India," Mitraa added.
Meanwhile, in next 4-5 years, Euro India Fresh Foods is looking to become a Rs 1,000 crore company.
