European Union slaps Google with record $2.7 billion fine

Commission found that Google had given placement in searches to its own comparison shopping service

EU antitrust regulators hit Alphabet (GOOGL.O) unit Google with a record 2.42-billion-euro ($2.7 billion) fine on Tuesday, indicating they will likely take a tough line with the company in two other ongoing cases.

The European Commission said the world's most popular internet search engine has 90 days to stop favouring its own shopping service or face a further penalty of up to 5 percent of Alphabet's average daily global turnover.

The Commission found that Google had systematically given prominent placement in searches to its own comparison shopping service and demoted those of rivals in search results.

"What Google has done