Eveready betting on anti-China wave to boost flashlights business

A recent survey conducted by LocalCircles showed that 58% of respondents are willing to boycott Chinese firms while 42% want heavy import duties on Chinese goods to discourage their influx

Eveready Industries, the market leader in flashlights in the country, is betting on anti-China sentiment to grow its business further, which has been fuelled by the escalation of border dispute between India and China.

A recent survey conducted by LocalCircles, involving over 32,000 Indians across 235 districts, showed that 58 per cent of the respondents are willing to boycott Chinese firms while 42 per cent want heavy import duties to discourage the influx of Chinese items.

Incidentally, 50 per cent of the flashlights market in the country is dominated by Chinese imports, which have been increasing. Data sourced from industry