Eywa Media, a digital signal processing technology startup, has raised a seedfund round of $1 million through ah! Ventures, Viktor Koenig PE Fund from the USA and Mantra Ventures VC Fund from India. The deal was supported and syndicated by ah! Ventures and led to closure on its investment platform, CLUBah.com
Founded in late 2013, incubated at the Kyron Accelerator and with operations launched in 2014, Eywa Media is a digital signal processing technology startup which leads audience interaction and engagement measurement along with analytics using sophisticated audio detection technology for Brands, Broadcasters, Retailers, Advertisers, Production Houses, Agencies etc across connected devices using its multi patent pending EYWAConnect TV+ cloud platform!
"Today traditional networks (TV, Radio, OOH, Cinema etc) along with digital networks function in silos whereas the consumer is still the same consuming content and ads across. Thus our EYWAConnect TV+ platform seamlessly connects with the ecosystem of connected devices using our mobilesync SDK on one end and the cloud based enterprise software on the other end with broadcasters and advertisers allowing broadcasters, advertisers etc to embed consumer interactivity, engagement using our audio detection technology to reach out to the consumers which till now has not been fully possible," says Ramsubramaniya Raja, Founder & CEO of Eywa Media.
AnshumanPratap Chaudhary, Cofounder & CSO of Eywa Media said that over the course of next 12 months their focus is to build massive scale in embedding their product across devices, SIM's, third party apps, browsers etc. "This round was oversubscribed and thus our sincere thanks to our investors who believe that our technology can be impactful globally." he added.
"We at Viktor Koenig AG have always been interested in high value ventures... however, since last year we have begun to focus on raging startups which will make a mark tomorrow. Eywa Media, with its high end technology, profound market plan and great team, caught our attention quite early and between two meetings we knew we wanted them to be in our portfolio. We wish to see this company grow globally and given our presence across the US, UK, Luxembourg, UAE, Singapore and Hong Kong, we would do all it takes to help this venture scale to newer heights of success!", says Vijay Kumar Raja from Viktor Koenig PE Fund (www.vk.ae).
Setup by ah! Ventures in 2012, CLUB ah! is India's first full-spectrum startup investment network and platform comprising of over 500 investors, including some of the renowned angels and early-stage VCs. CLUB ah! platform today has over 3,500 startups, 450 seed/angel investors and over 65 VCs & institutional investors, making it one of the largest platform of investors and startups. CLUB ah! has till date invested close to Rs 48 crore in over 16 startups spread across varied industries and domains, including EYWA Media.
Giving an investors' perspective, Harshad Lahoti, Founder & CEO of ah! Ventures, said, "As the world gets further connected through multiple devices, the ability to analyze data in real time and give actionable intelligence to marketers and broadcasters becomes super critical. Eywa Media's patentable audio detection technology algorithm opens up a whole new opportunity by allowing unlimited multiscreen conversations in real time across TV, Radio, Web TV, Cinema, OOH, Live Concert etc."
