Executives fear for survival for lack of digital investments

Vantage point: Insights from cutting-edge research

A recent global survey of more than 900 executives across 12 industries by Accenture found that only 13 per cent companies are positioned to drive both growth and efficiency with digital. The report further states that 64 per cent of the executives fear for their company’s survival if they are unable to deliver on these two imperatives with their digital investments. Companies no longer perceive digitisation as an end state. Instead it is an ongoing process aimed at two objectives — greater operating efficiency and new customer experiences.

Realising the potential of digitisation, 96 per cent of the senior executives surveyed