Existing players will join once penetration crosses single digits: ONDC CEO

In a Q&A, T Koshy, dwells on the network's national road map, challenges in onboarding small retailers, and the value proposition for customers

With the Open Network For Digital Commerce or ONDC expected to open to the public shortly, its chief executive officer, T Koshy, talks about the network’s adoption by larger payers and customers over time in an interview with Sharleen D’Souza. Edited Excerpts. 

How does the ONDC plan to get big players on the network? Will this reduce the dominance of big players?

The ONDC is an inclusive agenda providing opportunities for big and small entities. The opportunities that will evolve when the market adoption explodes from the current single-digit levels of penetration will become a natural road map for existing players to