Expect over 1 mn new shoppers in flagship sale this year: Myntra CEO

Myntra is poised to expect over 1 million new customers, with over 40 per cent of the overall traffic coming from tier 2/3 cities and towns

There is a huge resurgence in the fashion category this year as an increasing number of people step outside to shop for fashion products for social occasions and work, said Nandita Sinha, chief executive officer (CEO), Myntra. They are buying workwear due to the reopening of offices and educational institutions.

Sinha, who took over as CEO of the Walmart-owned online fashion retailer in January, is gearing up for the firm’s biannual flagship sale event - End Of Reason Sale (EOSS) - this week. She is expecting it to be the country’s biggest fashion event. Over 5 million customers are expected