F in FMCG is future for Amazon

Amazon's pantry division across 29 cities in India helps sellers sell FMCG products on its platform

Online retail giant Amazon hopes that apart from end-user consumers, the Indian fast moving consumer goods (FMCG) companies will drive its growth this year by offering exclusive products on its marketplace — a trend the company says will grow over time.

The consumables division of Amazon India has so far done exclusive product launches for an array of products, including soft drinks, cookies, chocolates and potato chips, and expects that FMCG companies will rely more on piloting their products online in the near future.

The company’s director of consumables and FMCG, Saurabh Srivastava, said the key factor that will make