Fabindia, the fashion brand, is looking to launch a Tulsi-based soft drink soon.
The company is already conducting a pilot in the US and looking for the launch, said William Bissell, managing director, Fabindia.
"We bough a company which is into Ayurvedic products. We are the largest growers of different of tulsi," he said.
"We are tying up with farmers with organic khadi," he said.
