Business Standard

Facebook bets big on social videos, plans to expand its user base

FB Watch has more than 720 million visitors per month and 140 million were spending at least one minute on the service per day

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Neha Alawadhi
Facebook, to expand its user base, is focusing on social video, a category that has grown tremendously over the past couple of years because of the rising popularity of apps like TikTok.

Facebook India Managing Director Ajit Mohan in a recent interaction said the social media giant was looking at leveraging the Facebook family of apps around video.

Facebook is focusing on how to “leverage the power of communities, friends and families coming together around video, and therefore the future we see us around social media...making it easier for communities to watch together, making it easier for fans to engage together...The product

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