Facebook eyes lion's share in digital ads, hopes to reap higher revenues

The social media giant is working with BMW, Chevrolet, Ford, Maruti, and others on digital

Eyeing a lion’s share of digital advertisement space, which would be around $10 billion by 2020, social media giant Facebook is putting in a chunk of its resources in the area, on hopes of higher revenues.

The company has in the last few months come out with a slew of reports in association with global management consultants and is in touch with companies in various sectors, telling them the benefits of advertising on social media.

“The opportunity on social is focused on driving three types of outcomes for our original equipment manufacturers (OEM) advertisers in that space. We at Facebook can provide