Facebook India's video push, helped by partnerships, to get stronger

Facebook Live viewership jumped 50% as entertainment and culture moved online once the lockdown restrictions were put in place.

Helped by its collaborations in sports, entertainment, news and music, video is one of Facebook's fastest growing components in India, across Facebook and Instagram in the last year, and continues to get bigger, according to a senior executive at the social media firm.

One of the biggest areas driving growth through 2020 and the current year, video is also becoming one of the biggest medium for consuming content across Facebook platforms, said Manish Chopra, Facebook’s director and head of partnerships in India

"Just Instagram saw 60 per cent rise in video views, and today, one third of the posts that