Reliance Industries-backed Jio Mart and Facebook, through its instant messaging platform WhatsApp, will target to bring 20-25 million small businesses online in the near future.
“Our excitement is with connecting the dots between WhatsApp and Jio with the objective of helping millions of kirana owners to digitise their product catalogues,” said Ajit Mohan, vice-president and managing director, Facebook India, at an event organised by Internet and Mobile Association of India (IAMAI).
According to Mohan, the Covid-19 pandemic has crunched a few years of consumer behaviour change into a few months and weeks. The move will fundamentally change the consumer behaviour in India