Facebook political ad revenues start tapering off, party spends drop by 18%

Some last-minute Congress spending sees it climb the ranks, but BJP still dominates

A look at the data for Facebook advertisements for the latest week reveals that spending is declining. Political parties spent only Rs 2.2 crore on such advertisements, according to Facebook’s Ad Library report. This is an 18.4 per cent fall from the previous week. It also marks the second successive weekly spending fall. The previous week had shown an 11.5 per cent decline.

The latest weekly spend figure is the lowest in over a month. It takes cumulative spends on Facebook to Rs 25.3 crore since February. The total number of advertisements on Facebook since then has been 112,097. 

The data is