Facebook's attempt to enter office workspace gains traction in India

After becoming the social network place for billions of people across the world, Facebook is trying to connect co-workers in their offices. In India corporates such as L&T Infotech, Godrej, Yes Bank, Paytm, Delhivery, Landmark Group and Telenor have joined the platform, among others.

"The platform is bringing our global teams closer. It is enabling a culture change, and it is fostering innovation across the organization," said Sanjay Jalona, CEO and Managing Director, L&T Infotech. "I am particularly pleased with how quickly the implementation was completed and how readily thousands of our team members have adopted it."

Facebook at Work was developed as a mobile-first solution. And this resonates in India, where more than 142 million people are already on Facebook, and almost 90% come back on mobile, said a Facebook release. Facebook at Work is an initiative that the social networking platform launched sometime late last year for co-workers to connect on the social networking website.

 

"Rolling out Facebook at Work to companies in India is a significant milestone. As the workplace transforms, businesses want new ways for co-workers to collaborate effectively and be more productive. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India," stated Julien Codorniou, Director of Facebook at Work.

People understand how to use features like News Feed, Groups, Messages, and Events. However, while it's a similar experience, Facebook at Work is separate from a personal account. In a completely secure way, only coworkers within a company, from the CEO to the retail store employee, can see information posted on Facebook at Work.

"We have found enterprise software for companies to be generally not social. I have, on at least a dozen occasions, asked our team why there isn't anything like Facebook in the enterprise space. We have started using it and it is an absolutely fabulous tool to connect people across teams and geographies. We have used it to comment and chat in real time during a big strategy roll out. It makes a company seem smaller and more human, just like Facebook does for the world in general," said Nisaba Godrej, executive director — Godrej Consumer Products.

Companies that have joined in India:

L&T Infotech

Godrej

Yes Bank

UST Global

Paytm

Practo

Zomato

Delhivery

BookMyShow

Ibibo

AskMe

Urban Ladder

Girnarsoft (Cardekho, Zigwheels & Gaadi)

KartRocket

Edureka

eVidyaloka

Vision India Foundation

Landmark Group

Telenor