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Facebook's privacy scandal appears to have little effect on its bottom Line

The Silicon Valley company reported a 63 increase in profit and a 49 percent jump in revenue for the first quarter

Facebook, Mark Zuckerberg
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Facebook CEO Mark Zuckerberg sits down following a break to resume testifying before a joint Senate Judiciary and Commerce Committees hearing regarding the company’s use and protection of user data, on Capitol Hill in Washington. Photo: Reuters

Sheera Frenkel and Kevin Roose | NYT
Despite it all, the Facebook juggernaut marches on.

The social network is undergoing its worst crisis in its 14-year history as it faces a torrent of criticism about its privacy practices and the way it handles user data.

But on Wednesday, Facebook showed that — as with past scandals — the controversy is so far doing little to hurt its bottom line.

The Silicon Valley company reported a 63 increase in profit and a 49 percent jump in revenue for the first quarter, driven by continued growth in its mobile advertising business. Mobile advertising now represents more than 90 percent of Facebook’s advertising

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