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Monday, December 23, 2024 | 11:00 PM ISTEN Hindi

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Facebook strikes global licensing deal with music label Saregama

Saregama had announced a partnership with music streaming service Spotify last month

From Spotify to YouTube Music, audio OTT brands look to perfect the pitch
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Saregama is India’s oldest music label with a rich catalogue of over 100,000 songs across many different genres including film songs, devotional music, ghazals and indipop in more than 25 languages.

BS Reporter New Delhi
Saregama on Wednesday announced a global deal with Facebook, to license its music for video and other social experiences across Facebook and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook profile.

This means people will be able to use music from industry legends, like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal.

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