Business Standard

Farmers tap into agritech start-ups to overcome pandemic-induced woes

Apart from helping the cultivator sell his produce at a time when the markets are under lockdown, these start-ups are also using AI and IoT to help him get better yields and employ efficient sowing te

A farmer shows wheat grains after threshing at a field. Photo: PTI
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Sai Ishwar Mumbai
Until the Covid-19 pandemic hit the country, agritech or agricultural technology activities were largely seen as an urban phenomenon. Some of the more visible start-ups in this space were mostly dealing with the supply chain side. As the country now continues to fight the novel Coronavirus-induced crisis in various fronts, the services, solutions and products offered by agritech start-ups are seeing such greater acceptance among farmers. 

The pandemic has almost pushed farmers to take the help of agritech start-ups that operates in both in the pre- and post-harvest spaces. At a time when most of the wholesale vegetable markets and

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