Fashion e-commerce player Voonik looks to turn profitable by year end

It wants to cut costs, improove efficiency and engage customers to return to shop on the platform.

Sequoia Capital backed fashion e-commerce portal Voonik says it is looking to turn profitable by 2017 end as it looks at cutting costs, improving efficiency and engaging customers to return to shop on the platform.

Voonik, which offers personalised selection of apparel for customers, lags behind market leader Myntra and Jabong combine, has focused on improving user experience and delivery to customers. At the same time, it also has expanded the number of sellers on its platform to offer more choices to young customers who look at every day fashion.

"Our burn has come down by half due to a combination of marketing