 "Amazon India Fashion Week Autumn Winter 2017")
The much awaited Amazon India Fashion Week autumn/winter 2017 has begun for fashionistas. This year, Amazon has innovatively decided to move runway merchandise in real time through platforms like Instagram and Facebook. According to The Economics Times, Amazon is betting heavily on Facebook and Instagram for ramping up the focus on Amazon India Fashion Week Autumn Winter 17 (AIFWAW17).
This year, consumers will be able to buy look-alike runway AIFWAW17 merchandise through Facebook and Instagram in real time. Even though this is a first for India, globally, fashion brands have been leveraging the reach of social media.
“For the first
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