Fashion retailer Myntra enters social commerce, a $70 bn market by 2030

Unveils M- Live, a first-of-its-kind interactive and real-time shopping experience for shoppers in the country

Online fashion retailer Myntra announced its foray into Social Commerce at scale, to cater to the rapidly evolving content consumption patterns and shopping preferences of consumers. Social commerce, which is the use of social network communities to drive e-commerce sales, is expected to be about a $70 billion market opportunity in the next few years, according to analysts.

As a part of this launch Walmart-owned Myntra also unveiled M- Live, a first-of-its-kind interactive and real-time shopping experience for shoppers in the country. With the launch of its Social Commerce charter, Myntra is looking to transform the way consumers shop by bridging