Fashion start-up Ciceroni enters e-commerce with curated online pop-up

Branded 'Pari-Sangam', the pop-up will feature nearly a dozen labels in clothing, accessories and decor, as firm aims to reach out to the urban millennial

One of the leading fashion and lifestyle hyperlocal discovery platforms Ciceroni has announced its foray into e-commerce with the launch of its first curated online pop-up. 

Branded 'Pari-Sangam', the curated pop-up will feature nearly a dozen labels in clothing, accessories and décor categories from across India. With ‘Pari-Sangam’, Ciceroni is looking to cater to the urban millennial. 

On the back of a digital community of 120,000 followers across social media platforms, Ciceroni has ventured into e-commerce with plans to curate an on-going series of fashion and lifestyle online pop-ups, each with a relevant theme and assortment of brands. 

Commenting on the e-commerce foray,