Fashion startup STUMBL onboards Masoom Minawala as strategic advisor

Launched in December 2022, the company claims to have served more than 10,000 young women to date, with 20% becoming repeat customers

STUMBL, a fashion startup catering specifically to young women, has onboarded fashion creator Masoom Minawala as a strategic advisor. In her new role, Minawala – who is a Forbes 30 under 30 – will help the company acquire and retain top fashion creators.

“I am thrilled to be a part of STUMBL’s journey both as an investor and strategic advisor. Their real-time supply chain which brings the latest trends to customers at a brisk pace, and creator-focused shopping approach have the power to not only revolutionise the traditional fashion landscape, but to also provide consumers with an unparalleled personalised shopping