 "Fashion startups to add glamour to your look")
Expected to touch $35 billion by 2020, the fashion e-retail market in India is spawning a galaxy of startup stars that are beginning to glitter.
With their millennial-inspired designs and tech tools, these firms no longer exist just as marketplaces or daily deal sites.
Here are few of these golden startups to help you look like a star:
Flyrobe
This Mumbai-based online rental startup was launched last year by Shreya Mishra, Pranay Surana, and Tushar Saxena – all IIT Bombay grads. It’s giving a fashionable spin to India’s growing interest in collective consumption.
The startup has seen business grow from 300 orders in November 2015 to 1,600 in February 2016. It now has a curated collection of 300 western wear and 300 ethnic wear styles, and boasts an Instagram following of 16,000 users.
Smytten
Smytten is an online discovery platform for premium products and services.
It was started last year by Indian School of Business (ISB) graduates Swagat Sarangi and Siddharth Nangia. The Gurgaon-based startup provides curated lists and has tied up with over 50 premium brands to offer free trials. Now, that addresses two major pain points at one go – discovery and try-before-you-buy.
Roposo, founded last year by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia, and Kaushal Shubhank is aiming to be the Facebook of fashion. It is a social network with 2 million active users. It boasts of a search engine that can help you find the dress, shoe, or accessory of your dreams, and also tell you where to get it.
Raposo’s user-generated content sees subscribers putting up around 100,000 posts every month. It also has several Bollywood celebrities on board, ready and waiting to give you fashion advice.
This is an excerpt from Tech in Asia. You can read the full article here.
