Fashion will see the biggest growth this festive season: Redseer report

Despite concerns around inflation and discretionary spending, 83% of the respondents surveyed indicated a willingness to buy this festive season.

Despite concerns around inflation and discretionary spending, customers are looking forward to shopping this festive season. 83 per cent of the respondents surveyed indicated a willingness to buy this festive season, according to consulting firm Redseer's recent survey. This optimism is not just limited to consumers, but sellers are also expecting higher increases in sales.

The positive sentiments are driven by demand for fashion, mobiles, electronics and large appliances.

“The share of fashion in overall festive sale in festive week 1 is estimated to increase by 9 percentage points from 2018-22. Online fashion has grown 4x in the last four