Fcuk to enter India, ties up with Timex

The UK-based designer brand Fcuk is entering the Indian watch market through a tie-up with Timex Watches. This follows close on the heels of Tommy Hilfiger watches tying up with Titan Industries.

Timex will be undertaking the marketing and distribution for Fcuk in India. Priced between Rs 6,000 to Rs 11,000, the Fcuk range will be available in 27 designs, targeting the premium end of the market.

The recent move by both Tommy Hilfiger and Fcuk is an attempt by international designer brands to cash in on the premium end of the market which is seen to be growing rapidly.

Kapil Kapoor, managing director of Timex Watches and regional director, south pacific and India, and also the spokesperson for Fcuk in India said, "We are delighted to bring this brand in India, which has already created waves worldwide.