Windows solutions provider Fenesta Building Systems, a part of the Rs 3, 500-crore DCM Shriram Consolidated Limited, is planning to set up exclusive dealer-led showrooms in various cities of Andhra Pradesh.
The initiative is part of company's business strategy for establishing direct contact with its end-users through a chain of retail outlets, which have currently been set up in select metros and mini metros.
Fenesta has already appointed dealers in Hyderabad, Vijaywada, Visakhapatnam, Nellore and Secunderabad. These dealers would set up exclusive showrooms or display centres that would exhibit the entire range of its products including sliders, casements, and tilt and turn, the company stated in a release here on Tuesday. “Fenesta’s exclusive sales outlets in various cities of Andhra Pradesh will help us immensely take our windows brand closer to the end customers in southern India,” Fenesta business head, Sandeep Mathur, said.
